On International E-Waste Day, Maxima Announces Its Participation in the European Week for Waste Reduction
On International E-Waste Day, the Maxima Project is proud to announce its participation in the European Week for Waste Reduction (EWWR). The 2025 edition of the campaign will focus on WEEE (Waste Electrical and Electronic Equipment) — a critical issue as Europe continues to seek sustainable solutions to the growing challenge of electronic […]
Upcoming: MAXIMA M30 Consortium Meeting in Höganäs, Sweden
The MAXIMA consortium will hold its 30-month project meeting on 30 September – 1 October 2025, hosted by Höganäs AB in Helsingborg, Sweden. This meeting will mark an important milestone in the project’s journey towards developing modular axial flux motors for next-generation automotive applications. Partners will gather to present progress across all work […]
Introducing the MAXIMA LCA Game
A strategic card game about building better eMotors through eco-design choices At MAXIMA, innovation doesn’t stop at engineering—it extends into how we learn, teach, and explore eco-design. To make sustainability more tangible, we’ve created the MAXIMA LCA Game, a hands-on way to understand how design choices in electric motor development impact the environment. […]
Racing for Air: Driving Cleaner Skies with MAXIMA’s Innovation
Today, 7 September 2025, we join the global community in celebrating the International Day of Clean Air for Blue Skies, a United Nations observance dedicated to raising awareness and inspiring action against air pollution. This year’s theme — “Racing for Air. Every Breath Matters.” — resonates strongly with our mission in the MAXIMA project. Clean […]
Closing the Loop: Tackling End-of-Life Magnet Recycling with MAXIMA
As the race towards sustainable transportation accelerates, the MAXIMA project is tackling one of the most pressing technological and environmental challenges in electric mobility: how to reduce reliance on critical raw materials, especially rare earth elements (REEs)—without compromising motor performance. At the heart of this mission is the transformation of magnet production and recycling, with […]
MAXIMA to Participate in European Sustainable Energy Week 2025
We are excited to announce that the MAXIMA project will be participating in the upcoming European Sustainable Energy Week (EUSEW) 2025, taking place from June 10 to 12 in Brussels and online. MAXIMA will be featured at the Energy Fair, sharing the stand (C-5) titled «Powering a Green Europe: EU Projects in Action» alongside several […]
Life Cycle Assessment Support Tool for the Ecodesign of the MAXIMA eMotor
The VUB team within the MAXIMA project has developed a comprehensive Life Cycle Assessment (LCA) platform to support the sustainable design of the MAXIMA eMotor. This tool enables users to assess the environmental impacts of the motor from raw material extraction to real-world operation on the road. Its full lifecycle (i.e., with the inclusion of […]
MAXIMA at WEMDCD 2025: Showcasing Advances in Axial Flux Machines for Electric Vehicle Propulsion
The MAXIMA project is proud to be part of the 7th edition of the IEEE Workshop on Electrical Machine Design, Control and Diagnostics (WEMDCD), taking place in Valletta, Malta, from April 9–10, 2025. This prestigious event is jointly organized by the Department of Electrical Engineering of the University of Malta and the Department of Engineering […]
MAXIMA Project Paving the Way for Sustainable Electric Vehicles on World Day for CO2 Emission Reduction
The Future is Electric, and MAXIMA is Leading the Charge On this World Day for CO2 Emission Reduction, we celebrate a groundbreaking initiative that is steering the automotive industry towards a greener and more sustainable future. The EU-funded MAXIMA project is at the forefront of developing a complete methodology for the design and production of […]
MAXIMA accelerates innovation: joining forces with E-VOLVE Cluster for electric vehicle advancements
The MAXIMA project has officially become a part of the E-VOLVE Cluster, where E-VOLVE stands for Electric Vehicle Optimized for Life, Value, and Efficiency. This marks a significant stride towards fostering collaboration and enhancing the impact of electric vehicle (EV) innovations. The E-VOLVE Cluster operates on the principle that connecting parallel research and development activities […]