MAXIMA

Redesign. Recover. Recycle:
Leading Electric Motor Circularity

Join us for the European Week for Waste Reduction 2025 as MAXIMA highlights our best efforts in electric motor circularity. This campaign focuses on innovative design, smarter recycling, and closing the loop on valuable materials, driving progress towards a cleaner, more resource-efficient future for all.

Europe’s transition to green mobility cannot succeed without rethinking what happens to electric motors at end-of-life. From copper to steel, advanced materials to modular design, MAXIMA brings new solutions for production, and responsible recycling. Smarter engineering, life cycle assessment, and EU-wide collaboration make it possible to recover critical raw materials and boost sustainability in clean mobility. Join the movement to keep every motor, and every component, in the loop for Europe’s greener future.

Turning EV Waste into European Power

Curious how could Europe make electric vehicles even greener and less dependent on imported resources? Discover how recycled magnets from old motors and e-waste can transform the supply of critical materials, turning today’s waste into tomorrow’s clean mobility. See below how MAXIMA, together with other leading EU projects, is paving the way toward a future where up to half of Europe’s magnet demand could be met with recycled content , powering a new era of circular, climate-friendly transport.

Dive into the infographic below for a clear, visual journey through MAXIMA’s circular strategy—showing how end-of-life magnets are recovered and reused, how cutting-edge manufacturing meets advanced recycling, and how these innovations are shaping a more resilient and sustainable electric future for Europe.

What if Europe’s electric vehicles could run on magnets made from old motors and e-waste instead of mined rare earths?

Recycling rare earth magnets isn’t just science fiction, it’s a real solution for cleaner, more independent transport. By 2050, recycled magnets could supply up to 48% of Europe’s magnet demand, slashing carbon emissions, reducing our reliance on imports, and keeping critical materials in our own economy.
Every magnet that’s recycled from an end-of-life EV means fewer resources mined, less waste and emissions, and a greener road ahead.

Every magnet that’s recycled from an end-of-life EV means fewer resources mined, less waste and emissions, and a greener road ahead.
Discover different EU projects that are paving the way in this direction – just like MAXIMA!

A hidden resource

Have you ever wondered where permanent magnets are hiding in your daily life? Look around—these powerful materials are quietly at work in everything from your headphones and fridge doors to electric cars and wind turbines!

From powering EV motors and wind turbines to enabling efficient data storage and dynamic audio, high-performance magnets are the silent force behind energy-efficient innovation. Advancements in electrical machines recycling -like those led by the MAXIMA project- ensure that these tiny marvels keep powering green solutions while preserving our planet’s resources.

See how recycling EV magnets can boost climate action

Explore how simple shifts in design and smarter recycling of rare earth magnets in electric vehicles can dramatically cut waste and carbon emissions. The following posts reveal why circular thinking and innovative recovery are critical for a cleaner, more resource-efficient future in mobility.

Did you know? By switching to recycled magnets for electric vehicles, the carbon footprint of magnet production can be cut by more than half, delivering significant environmental benefits at this crucial manufacturing stage.

Through LCA, modular motor design, smart material choices and recycling MAXIMA works towards reducing waste, maximizing recovery, and closing the loop for critical materials in transport. Follow our #EWWR2025 #WEEE campaign to shift toward sustainable mobility and circular resource use!

Recycling rare earth magnets can cut CO₂ emissions by up to 80% compared to their virgin production (route). Every magnet collected is a win for the climate and clean mobility!

Manufacturing 1 kg of virgin NdFeB magnets produces 130 kg of CO₂ equivalent. By contrast, recycling to produce 1 kg of NdFeB magnets emits just 25 kg of CO₂ equivalent—an 80% reduction, an environmental benefit confirmed in recent life cycle assessment studies.

Just 1 out of 100 rare-earth magnets is recycled—leaving 99 lost to landfill and wasted potential.
MAXIMA is out to change the numbers, blending modular motor design for easy disassembly, smarter recycling practices, and rigorous Life Cycle Assessment to tackle the challenge from every angle.

Because sustainable impact isn’t just about collecting magnets, it’s about designing, dismantling, and measuring every step for a truly circular, low-impact future.

Circular Design in Action: Building Smarter, Greener Electric Motors

Sustainability starts with using less. In MAXIMA, circularity begins not just with recycling, but by rethinking and reducing material use from the start, including a machine design that requires less permanent magnet mass. This approach lowers costs and environmental impact while making every stage—easy disassembly, advanced magnet recovery, and scalable recycling—practical and impactful. By combining resource-efficient engineering with breakthrough circular solutions, MAXIMA keeps more valuable and critical materials circulating in the economy, helping to lower long-term supply risks and reducing Europe’s reliance on imports. By closing these loops, the project not only brings real-world circularity to future electric vehicles but also gradually decreases material criticality for the European industry.

Building a truly circular economy begins with design. MAXIMA is pioneering for modular electric motors, created specifically for easy disassembly, repair, and recycling right from the drawing board. By making components accessible and removing barriers to recovery, the project ensures valuable materials like magnets can be reclaimed efficiently and reused, instead of ending up as waste. Hands-on research at ENSAM provides real-world insights, mapping each challenge and opportunity during the disassembly of EV motors.

  • Lab-based disassembly of EV motors at ENSAM has mapped every bolt, connections, joint types, and challenges, providing vital insights to automate and speed up future recycling efforts. ENSAM team in Maxima carefully disassembled an e-motor under laboratory conditions, a process documented step by step. In total, dozens of bolts were removed, hard-to-reach sockets were disconnected, and the rotor extracted with a hydraulic press.
    Manual disassembly in the lab provides crucial data for future automation and smarter motor design, making recovery of magnets and components more efficient. By understanding and improving these processes, projects like MAXIMA are paving the way toward motors that are easier to dismantle, recycle, and reuse as part of Europe’s shift to a true circular economy.

Unlocking the value of magnets for recycling starts with safe and efficient separation from electric motors. MAXIMA is driving innovation in demagnetization and joining techniques, crucial steps for enabling circularity at scale.

  • Before recycling, magnets must first be demagnetized to ensure safe and easy removal.  This step is also crucial to prevent valuable magnets from ending up in the general ferrous scrap during the recycling process.  MAXIMA is exploring new processes for demagnetization that improve energy efficiency, reduce processing time, and lower equipment investment. These innovations aim to make magnet recycling safer, more cost-effective, and better suited for widespread industrial adoption.
  • Innovative joining and assembly techniques are also in development to keep magnets secure during use, yet easy to recover when recycling, balancing performance and end-of-life access.
  • Throughout the process, careful handling remains essential: magnet powders are highly reactive, and MAXIMA ensures that safety and quality standards can be maintained from lab to factory.

With these advances, MAXIMA helps to set the stage for scalable, circular strategies in e-mobility and clean tech.

Advancing rare earth magnet recycling is more than just reusing materials. MAXIMA’s team MAXIMA’s team is scaling up hydrogen-based PM recycling and applying optimized heat treatment (GBD) to match the virgin magnets’ performance while using minimal amounts of scarce, expensive elements. Steps such as devarnishing, jet milling, and careful quality assessment complete the short-loop recycling and can be upscaled to the real-world application.

By pairing these methods  and ongoing process optimization, MAXIMA is removing obstacles to industrial-scale circularity, making magnet separation easier and raising the bar for green mobility. Each batch is assessed for both technical performance and environmental impact. The journey continues as MAXIMA refines, tests, and prepares these innovations for broad adoption—helping Europe lead in e-mobility and circular economy innovation.

Life Cycle Assessment: Making Every Stage Count

MAXIMA goes beyond innovation with a pledge for environmental consciousness at every stage. Life cycle assessment #LCA is built into the project from day one, analyzing the impact of motor solutions from raw material extraction to end-of-life recycling. These insights guide decisions, ensuring designs are not only high performing, but also eco-friendly and optimized for recycling. It’s a holistic approach, giving us the data to make smarter, greener choices for the future of mobility.

Curious how sustainability can become part of every engineering decision?

The MAXIMA project’s team at Vrije Universiteit Brussel has developed an intuitive Life Cycle Assessment (LCA) platform specifically for electric motors. This digital tool empowers engineers and designers to analyze the environmental impact of each motor design, from raw materials to end-of-life. The result: better choices, smarter designs, and electric mobility solutions that are as green as they are powerful.

⁠Introducing the LCA Card Game
— learn sustainability, playfully!

The MAXIMA project’s team at Vrije Universiteit Brussel has developed an intuitive Life Cycle Assessment (LCA) platform specifically for electric motors. This digital tool empowers engineers and designers to analyze the environmental impact of each motor design, from raw materials to end-of-life. The result: better choices, smarter designs, and electric mobility solutions that are as green as they are powerful.

Explore our infographic «Life Cycle Assessment: Making Every Stage Count» and discover how the MAXIMA project embeds environmental responsibility at every level, from raw materials to recycling. This visual guide shows how Life Cycle Assessment (LCA) shapes smarter, greener engineering choices—helping us drive sustainable mobility forward, one decision at a time.

Magnets, Motors & a Greener Europe!

Welcome to the “Magnets, Motors & a Greener Europe!” Kahoot game, created for the European Week of Waste Reduction.
Test your knowledge of rare-earth magnets, circular economy, recycling, and the EU’s drive for sustainable mobility. Whether you’re a curious newcomer or an eco-policy expert, this game will challenge what you know about materials at the heart of clean tech—and inspire you to think about disassembly, design, and life cycle impact in new ways.


Grab your friends or play solo, and see if you have what it takes to close the loop for Europe’s green future!